The trade show’s over, but is it really over? The euphoria of a great show often leaves the exhibitor too tired for the real work. What’s the real work? Following up with those attendees who passed through your booth telling you, either in person or via a comment card, that they are interested in your product/service. Did you know that the biggest gripe of the trade show attendee is the

  Savvy businesses know that trade shows build brands by creating brand experiences like no other. Innovative exhibits and integrated marketing strategies that include a mix of traditional and social media help maximize impact and return on investment. Here are six tips that will help ensure your trade show success: