By  Erica ThomasVice President, Media DirectorMarketing Strategies Of all the social media platforms that are popular today, Facebook continues to lead as the most popular.  According to a recent Pew Research study, 79% of U.S. adults are on Facebook.  Furthermore, Facebook users are more engaged than users of other social media.  76% use it daily, with 55% visiting several times a day.  The main motivators to use Facebook are to

By  Erica ThomasVice President, Media DirectorMarketing Strategies Beneath all of the crowds, the traffic, and the sales clutter, lives the true emotional heart of the holiday season.  Christmas is a time of gratitude, generosity, reconnecting with loved ones, and looking forward to the New Year.   New Years Eve is a time of reflecting on where we have been and making a fresh start.   Perhaps when we experience the

By  Erica Thomas Vice President, Media Director Marketing Strategies Here at our busy marketing firm we tackle all manner of projects.  From elaborate Grand Openings with elegant invitations and many moving parts to a set of business cards.  Every now and then we are given a project that offers an unforeseen challenge, the kind that brings with it an educational experience.  One of our recent projects was to design a