By:  Denise Blackburn-Gay, APR President & CEO Marketing Strategies, Inc. Close your eyes. Think of McDonalds.  What comes to mind? Well, if it’s somewhere between early morning and late afternoon your thoughts might conjure up images of biscuits, burgers, fries and shakes. Somewhere in the midst of all of this you see the Golden Arches, the iconic image that, since 1962, has helped brand one of the nation’s top

By: Denise Blackburn-Gay, APR Just a few months into the new year, businesses, with goals in mind, have their eyes set on the prize—their end of the year profitability. You see, it’s not where you start, its where you end. Every business plan should be written with the end in mind. What do you want to accomplish? How will you get there and what will get in the way? We