What makes a client/agency relationship successful? It’s a question I’m asked quite a bit. The answer is communication. While communication is a two-way street, we often experience roadblocks that impede our success. The agency blames the client “we can’t read their minds,” and the client blames the agency, “they should have known.” Who’s at fault? Both parties. Here are a few strategies that will improve communication regardless of which side

With spring training in full swing and baseball’s season opener right around the corner, we couldn’t help but reflect on the similarities between baseball, marketing, and Public Relations. Here’s what we discovered… What’s Your Strategy? – – – – – – – – – – – – – – In baseball as well as marketing and PR, the competition is fierce. To be the best, you have to outsmart, outthink

Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. of Myrtle Beach, is South Carolina’s first woman to be inducted into membership in the Organization of American Women in Public Relations. This influential network of leading business women strives for excellence in the field of public relations and has been formed to enable female leaders in PR to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working