In an increasingly visual and interactive world, photography—let me emphasize, GOOD photography—has never been more important. Far too often, photography is an after-thought, a line item that receives low priority in the marketing/PR budget and is not clearly understood by the client. Today, more often than not, photography is relegated to an employee or staffer who has more interest in the subject than skill. Perhaps there is no place where

I recently participated in a roundtable discussion on the Request for Proposal (RFP) process when selecting a PR firm.  Having sat on both sides of the desk, years ago as a client, and today as the owner of a PR firm, the concern is always the same.  Do the results justify the hard work and time involved? To be effective, an RFP involves no less than eight steps: -conduct research