The 38th annual Beach Ball Classic will take place December 26-31 at the Myrtle Beach Convention Center in Myrtle Beach, SC and Marketing Strategies, Inc. has been tapped to handle marketing and public relations. This marks the Myrtle Beach agency’s 19th year as Agency of Record.

“It’s an honor to work with such a prestigious tournament,” said Denise Blackburn-Gay, APR Fellow PRSA and President of Marketing Strategies, Inc.

“Since 1981, over one million fans have watched the Beach Ball Classic, a holiday tradition for residents in and around Myrtle Beach, South Carolina, as well as basketball fans throughout the country. Past tournaments have featured famous players including Kobe Bryant, Jason Kidd, Ramon Sessions Raymond Felton, Grant Hill, and Kenny Anderson to name a few,” she said.

Recognized as one of the country’s most competitive annual high school tournaments, this year’s participants include:

Archbishop Stepinac (White Plains, NY), Bishop O’Connell (Arlington, VA), Christ the King (Middle Village, NY), Christian Academy (Myrtle Beach, SC), Cox Mill (Concord, NC), Florence (Florence, MS), Myrtle Beach (Myrtle Beach, SC), North Crowley (Fort Worth, TX), North Little Rock (Little Rock, AR), North Mecklenburg (Huntersville, NC), Scott County (Georgetown, KY), Socastee (Myrtle Beach, SC), St. Edward (Lakewood, OH), University (Morgantown, WV), Westchester (Los Angeles, CA), and Yates (Houston, TX).
Aside from being one of the most acclaimed high school tournaments in the nation, the Beach Ball Classic is recognized for its academic contribution. Since 1984, the Beach Ball Classic Scholarship Fund has awarded over $500,000 in college scholarships to more than 350 deserving high school students.

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