Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA Some actions are clearly wrong. No reasonable person could fail to identify that lying and cheating are unethical. Why then do these actions make headlines nearly every day? Isn’t it interesting that some individuals, including high-ranking politicians and economic leaders, disregard what should be their moral conscious? Wouldn’t it be great if we were armed with alarm bells that went