Denise Blackburn-Gay, APR and Sarah George, APR attended the 1:1 Cross Media Marketing Seminar presented by Wentworth Printing in Myrtle Beach, SC. The presentation focused on increasing ROI through the use of highly personalized and relevant content delivered across any media including, direct mail, email, webpages and static advertising. Topics such as Real Time Personalization, Variable Data Printing, Environmental Concerns and Direct Mail in the Electronic Age were also covered.