News Release

For Immediate Release
April 21, 2009

For more information contact
Marketing Strategies, Inc.
Denise Blackburn, APR or Sarah George, APR
(843) 692-9662
pr@marketingstrategiesinc.com

Marketing Strategies Attends Marketing with Cause

Myrtle Beach, SC--Driven by a challenging economy and a desire by many firms and businesses to ‘give back’, cause-related campaigns are becoming more and more prevalent in the marketing and public relations worlds.  Marketing Strategies was among South Carolina’s leading PR firms represented in the recent presentation and round-table discussion regarding this important initiative.

Conducting the presentation was Torri Leeds, Senior Vice President with DeVries Public Relations in New York. A cause-marketing veteran, Leeds handles the Proctor and Gamble brand and was instrumental in Pantene’s ‘Beautiful Lengths’ campaign.

Defined, cause marketing, (also known as cause-related marketing), is an umbrella term that covers a rich range of marketing activity. Central to its definition is the idea of a marketing partnership between a business and nonprofit entity for mutual benefit.

“The effects of cause marketing are tremendous,” said Sarah George, APR of Marketing Strategies, Inc. “It is estimated that given a choice, 52% of the population chooses to do businesses with brands/firms who align themselves with a cause and 68% remain true to that firm and/or brand even in tough economic times. Today, over $1.4 million is spent annually on cause marketing. That is significant.”

Marketing Strategies, Inc., long a proponent of cause marketing, is the PR force behind many of South Carolina’s most notable cause campaigns including: Katie’s Project (LITUS* Properties), The Dixie Chicken Funament (PA-01, the Jim Caudle Reef Foundation), and Paws Across the Water (The Humane Society of North Myrtle Beach).

For additional information on the importance of public relations and how Marketing Strategies, Inc. can help you firm, visit them on line at:  MarketingStrategiesInc.com