News, Happenings and Updates from the team at Marketing Strategies Inc.

  By:  Denise Blackburn-Gay, APR President & CEO Marketing Strategies, Inc. Close your eyes. Think of McDonalds.  What comes to mind? Well, if it’s somewhere between early morning and late afternoon your thoughts might conjure up images of biscuits, burgers, fries and shakes. Somewhere in the midst of all of this you see the Golden Arches, the iconic image that, since 1962, has helped brand one of the nation’s top

By: Denise Blackburn-Gay, APR Just a few months into the new year, businesses, with goals in mind, have their eyes set on the prize—their end of the year profitability. You see, it’s not where you start, its where you end. Every business plan should be written with the end in mind. What do you want to accomplish? How will you get there and what will get in the way? We

  So you’ve built this beautiful new website, you launch it and then you wait eagerly for traffic.  You even decide to search for yourself.  You type in the obvious search terms for your business, click and the results are in!  Wait, your business is not in the results.  You click page 2, still nothing.  Finally, there you are on page 4.  What gives!? What kind of animal is a

Your logo is the “face” of your company, a reflection of your brand.  They are designed to represent your company’s unique identity and core values.  The logo is the quickest way your customers connect with your brand, which is why design choices should be made mindfully. A well-designed logo can contribute to brand success; by the same hand a poorly designed logo can imply inexperience or portray your company as

By  Erica ThomasVice President, Media DirectorMarketing Strategies Of all the social media platforms that are popular today, Facebook continues to lead as the most popular.  According to a recent Pew Research study, 79% of U.S. adults are on Facebook.  Furthermore, Facebook users are more engaged than users of other social media.  76% use it daily, with 55% visiting several times a day.  The main motivators to use Facebook are to

By  Erica ThomasVice President, Media DirectorMarketing Strategies Beneath all of the crowds, the traffic, and the sales clutter, lives the true emotional heart of the holiday season.  Christmas is a time of gratitude, generosity, reconnecting with loved ones, and looking forward to the New Year.   New Years Eve is a time of reflecting on where we have been and making a fresh start.   Perhaps when we experience the

By  Erica Thomas Vice President, Media Director Marketing Strategies Here at our busy marketing firm we tackle all manner of projects.  From elaborate Grand Openings with elegant invitations and many moving parts to a set of business cards.  Every now and then we are given a project that offers an unforeseen challenge, the kind that brings with it an educational experience.  One of our recent projects was to design a

By  Erica ThomasVice President, Media DirectorMarketing Strategies A Recipe That’s Easy but Not Effective Often times you’ll come across a marketing company that professes to be an expert in an industry niche that may include automotive, healthcare, financial, or real estate just to name a few. The company pitches a proven formula that has worked for other clients in the same industry. It’s a simple, cookie-cutter approach that usually emphasizes

By: Denise Blackburn-Gay, APRPresident & CEOMarketing Strategies, Inc. How many times have you looked at your brochure, your website or even your logo and thought it looked tired? If you think that, others may be thinking the same thing. We have clients who approach us with the idea that in order to refresh their brand they need an entirely new logo. That’s not necessarily the case. Sometimes things as simple


Nov 2016

The Media Puzzle

By: Erica Thomas Vice President, Media Marketing Strategies, Inc. When it comes to the media landscape the industry chatter says it’s fragmented and constantly changing. With social media, expanding digital options and mobile devices, we just can’t reach people the same way we used to. I was thinking about this one Sunday morning when I was home watching TV and noted some of the stunning television ads we see now,