News, Happenings and Updates from the team at Marketing Strategies Inc.

NEW YORK (July 12, 2018) — The Public Relations Society of America (PRSA) has announced the election of 11 new members into the organization’s prestigious College of Fellows, an honorary organization within PRSA comprised of more than 350 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession. The 2018 College of Fellows inductees, who will be welcomed officially at a special ceremony and

In an increasingly visual and interactive world, photography—let me emphasize, GOOD photography—has never been more important. Far too often, photography is an after-thought, a line item that receives low priority in the marketing/PR budget and is not clearly understood by the client. Today, more often than not, photography is relegated to an employee or staffer who has more interest in the subject than skill. Perhaps there is no place where

I recently participated in a roundtable discussion on the Request for Proposal (RFP) process when selecting a PR firm.  Having sat on both sides of the desk, years ago as a client, and today as the owner of a PR firm, the concern is always the same.  Do the results justify the hard work and time involved? To be effective, an RFP involves no less than eight steps: -conduct research

Sooner or later every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re in the wrong, you must express remorse. The best time to deal with a crisis is before it occurs.

Finding the right Public Relations firm is like finding that perfect pair of shoes. While style and price are important, the fit is critical. And before you determine if the shoes are a good fit, you’ve got to decide if you need them. Here a just a few of the reasons you need a PR firm: -You’re paying too much for an on-staff PR employee. Agencies aren’t paid for vacation,

Neighbor to Neighbor of South Carolina, N2NSC, will host its 12th Annual Golf Tournament on Saturday, May 5 at the Founder’s Club in Pawleys Island. According to N2NSC Executive Director and Spokesperson, Joe Kunkel, ‘the tournament not only promises players a good time, but it also creates awareness of one of our area’s most critical issues—senior isolation.” Entry fees are $100 per golfer or $375 for a team of four

Neighbor to Neighbor of South Carolina (N2NSC), a volunteer-based, 501(c)(3) serving Horry and Georgetown Counties has been named Marketing Strategies’ SparkStart recipient for 2018.  “We could not think of a more deserving organization,” said Agency Principal, Denise Blackburn-Gay, APR. Neighbor to Neighbor of South Carolina serves Horry and Georgetown Counties by providing door-to-door transportation for home-bound seniors, and chronically ill or disabled adults. More importantly, it promotes social interaction in

What makes a client/agency relationship successful? It’s a question I’m asked quite a bit. The answer is communication. While communication is a two-way street, we often experience roadblocks that impede our success. The agency blames the client “we can’t read their minds,” and the client blames the agency, “they should have known.” Who’s at fault? Both parties. Here are a few strategies that will improve communication regardless of which side

With spring training in full swing and baseball’s season opener right around the corner, we couldn’t help but reflect on the similarities between baseball, marketing, and Public Relations. Here’s what we discovered… What’s Your Strategy? – – – – – – – – – – – – – – In baseball as well as marketing and PR, the competition is fierce. To be the best, you have to outsmart, outthink

Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. of Myrtle Beach, is South Carolina’s first woman to be inducted into membership in the Organization of American Women in Public Relations. This influential network of leading business women strives for excellence in the field of public relations and has been formed to enable female leaders in PR to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working