News, Happenings and Updates from the team at Marketing Strategies Inc.

Hello Standard Time. Goodbye Daylight Savings Time. I hate the end of daylight savings time. I have grown accustomed to leaving work and being able to walk on the beach or work in the yard. There’s something about the sunlight that makes me feel alive and energetic. During the wee hours of Sunday, clocks “fall back” an hour turning 2:00 am into 1:00 am. Most of our computers, smartphones and

Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. was honored during the Public Relations Society of American’s Annual Conference in Austin, TX. Denise, along with ten other public relations professionals from throughout the US, was inducted into the Society’s prestigious College of Fellows. Founded in 1989, the College of Fellows is comprised of 350 professionals who were chosen for the positive impact they’ve had on the public relations profession throughout

Crises are Inevitable. The likelihood that a highly threatening, unexpected event will hit your business has never been higher. In a survey conducted by PwC of 164 CEO’s worldwide, 65 percent of respondents reported experiencing at least one crisis since 2013, and 15 percent had experienced five or more. A crisis communications plan is a crucial component of any disaster plan. It can act as a guide to help you

Today is the 112th birthday of the press release. On October 30, 1906, the New York Times printed verbatim the very first press release written by Ivy Lee, the “father of modern PR.” The Pennsylvania Railroad was a client of Ivy Lee, and on October 28th, 1906, 50 people lost their lives due to a three-car train jumping a trestle in New Jersey and plunging into a thoroughfare creek. In

The theme of this year’s annual PRSA (Public Relations Society of America) conference was “Communications Convergence.” It is a description of the profound and accelerating changes that make PR critically important and give way to a whole new communications ecosystem.   Here are key takeaways from last week’s conference: Strategy:   Achieve measurable outcomes with behavioral planning. To move the needle, you must change consumer perception. Building a plan that is

With summer behind us, our thoughts are focused on two things: the hectic final quarter of the year and football….along with a few other things, of course! We spend our weekends, along with the occasional weeknight, cheering on our favorite NFL and college teams. Have you ever thought about the correlation between a results-oriented PR campaign and the game plan for a Super Bowl contender? Here’s what we’ve discovered: Strategy

NEW YORK (July 12, 2018) — The Public Relations Society of America (PRSA) has announced the election of 11 new members into the organization’s prestigious College of Fellows, an honorary organization within PRSA comprised of more than 350 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession. The 2018 College of Fellows inductees, who will be welcomed officially at a special ceremony and

In an increasingly visual and interactive world, photography—let me emphasize, GOOD photography—has never been more important. Far too often, photography is an after-thought, a line item that receives low priority in the marketing/PR budget and is not clearly understood by the client. Today, more often than not, photography is relegated to an employee or staffer who has more interest in the subject than skill. Perhaps there is no place where

I recently participated in a roundtable discussion on the Request for Proposal (RFP) process when selecting a PR firm.  Having sat on both sides of the desk, years ago as a client, and today as the owner of a PR firm, the concern is always the same.  Do the results justify the hard work and time involved? To be effective, an RFP involves no less than eight steps: -conduct research

Sooner or later every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re in the wrong, you must express remorse. The best time to deal with a crisis is before it occurs.