News, Happenings and Updates from the team at Marketing Strategies Inc.

Crises are Inevitable. The likelihood that a highly threatening, unexpected event will hit your business has never been higher. In a survey conducted by PwC of 164 CEO’s worldwide, 65 percent of respondents reported experiencing at least one crisis since 2013, and 15 percent had experienced five or more. A crisis communications plan is a crucial component of any disaster plan. It can act as a guide to help you

Today is the 112th birthday of the press release. On October 30, 1906, the New York Times printed verbatim the very first press release written by Ivy Lee, the “father of modern PR.” The Pennsylvania Railroad was a client of Ivy Lee, and on October 28th, 1906, 50 people lost their lives due to a three-car train jumping a trestle in New Jersey and plunging into a thoroughfare creek. In

The theme of this year’s annual PRSA (Public Relations Society of America) conference was “Communications Convergence.” It is a description of the profound and accelerating changes that make PR critically important and give way to a whole new communications ecosystem.   Here are key takeaways from last week’s conference: Strategy:   Achieve measurable outcomes with behavioral planning. To move the needle, you must change consumer perception. Building a plan that is

With summer behind us, our thoughts are focused on two things: the hectic final quarter of the year and football….along with a few other things, of course! We spend our weekends, along with the occasional weeknight, cheering on our favorite NFL and college teams. Have you ever thought about the correlation between a results-oriented PR campaign and the game plan for a Super Bowl contender? Here’s what we’ve discovered: Strategy

NEW YORK (July 12, 2018) — The Public Relations Society of America (PRSA) has announced the election of 11 new members into the organization’s prestigious College of Fellows, an honorary organization within PRSA comprised of more than 350 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession. The 2018 College of Fellows inductees, who will be welcomed officially at a special ceremony and

In an increasingly visual and interactive world, photography—let me emphasize, GOOD photography—has never been more important. Far too often, photography is an after-thought, a line item that receives low priority in the marketing/PR budget and is not clearly understood by the client. Today, more often than not, photography is relegated to an employee or staffer who has more interest in the subject than skill. Perhaps there is no place where

I recently participated in a roundtable discussion on the Request for Proposal (RFP) process when selecting a PR firm.  Having sat on both sides of the desk, years ago as a client, and today as the owner of a PR firm, the concern is always the same.  Do the results justify the hard work and time involved? To be effective, an RFP involves no less than eight steps: -conduct research

Sooner or later every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re in the wrong, you must express remorse. The best time to deal with a crisis is before it occurs.

Finding the right Public Relations firm is like finding that perfect pair of shoes. While style and price are important, the fit is critical. And before you determine if the shoes are a good fit, you’ve got to decide if you need them. Here a just a few of the reasons you need a PR firm: -You’re paying too much for an on-staff PR employee. Agencies aren’t paid for vacation,

Neighbor to Neighbor of South Carolina (N2NSC), a volunteer-based, 501(c)(3) serving Horry and Georgetown Counties has been named Marketing Strategies’ SparkStart recipient for 2018.  “We could not think of a more deserving organization,” said Agency Principal, Denise Blackburn-Gay, APR. Neighbor to Neighbor of South Carolina serves Horry and Georgetown Counties by providing door-to-door transportation for home-bound seniors, and chronically ill or disabled adults. More importantly, it promotes social interaction in