News, Happenings and Updates from the team at Marketing Strategies Inc.

Finding the right Public Relations firm is like finding that perfect pair of shoes. While style and price are important, the fit is critical. And before you determine if the shoes are a good fit, you’ve got to decide if you need them. Here a just a few of the reasons you need a PR firm: -You’re paying too much for an on-staff PR employee. Agencies aren’t paid for vacation,

Neighbor to Neighbor of South Carolina (N2NSC), a volunteer-based, 501(c)(3) serving Horry and Georgetown Counties has been named Marketing Strategies’ SparkStart recipient for 2018.  “We could not think of a more deserving organization,” said Agency Principal, Denise Blackburn-Gay, APR. Neighbor to Neighbor of South Carolina serves Horry and Georgetown Counties by providing door-to-door transportation for home-bound seniors, and chronically ill or disabled adults. More importantly, it promotes social interaction in

What makes a client/agency relationship successful? It’s a question I’m asked quite a bit. The answer is communication. While communication is a two-way street, we often experience roadblocks that impede our success. The agency blames the client “we can’t read their minds,” and the client blames the agency, “they should have known.” Who’s at fault? Both parties. Here are a few strategies that will improve communication regardless of which side

With spring training in full swing and baseball’s season opener right around the corner, we couldn’t help but reflect on the similarities between baseball, marketing, and Public Relations. Here’s what we discovered… What’s Your Strategy? – – – – – – – – – – – – – – In baseball as well as marketing and PR, the competition is fierce. To be the best, you have to outsmart, outthink

Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. of Myrtle Beach, is South Carolina’s first woman to be inducted into membership in the Organization of American Women in Public Relations. This influential network of leading business women strives for excellence in the field of public relations and has been formed to enable female leaders in PR to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working

Anita M. Winkler, one of the country’s premier encaustic artists, has tapped Marketing Strategies, Inc. of Myrtle Beach, SC as Agency of Record. “After an extensive review of public relations agencies throughout Florida, Georgia and South Carolina, I am pleased to announce my association with Marketing Strategies, Inc.”, Winkler said.  “I am impressed with their work, and even more importantly, their philosophy.” “Marketing Strategies, Inc. has the experience and expertise

At Marketing Strategies, Inc. we don’t hold back in expressing our love for our customers. Why would we? You’re at the heart of our business. Every website or brochure we design, every blog we post and every news release or feature article we distribute…it’s all done with the goal of developing your brand and making your life a little easier. When we say we’re committed to creating remarkable experiences and helping you

Denise Blackburn-Gay, APR, President and CEO of Marketing Strategies, Inc. recently attended the winter conference of the Marketing and Communications Agency Network (MCAN). The three-day event held in Daytona, Florida, was comprised of principals from leading marketing and public relations firms from throughout the United States and Canada.   The conference included sessions on sports tourism, digital marketing, and creativity. The keynote speaker was Chip Wile, President of Daytona International

Savannah’s Playground, the multi-million-dollar facility at Grand Park in Myrtle Beach, SC continues to amass awards. The enabling playground that opened in 2016 was honored this week with the distinguished Herbruck-Fritsche Award, an international Public Relations award celebrating the nation’s top pro bono project. Making the presentation on behalf of the playground and accepting the award was Denise Blackburn-Gay, APR, President & CEO of Marketing Strategies, Inc. “We are proud of

Denise Blackburn-Gay, APR, President and CEO of Marketing Strategies, Inc. in Myrtle Beach, SC has earned designations from the Public Relations Society of America as both a Certified Crisis Communicator and a Certified Reputation Specialist. Blackburn-Gay who is accredited in public relations (APR) is one of only two PR professionals in the state of South Carolina to receive the designations. “The question is not if a crisis will occur, but