News, Happenings and Updates from the team at Marketing Strategies Inc.

By  Erica ThomasVice President, Media DirectorMarketing Strategies A Recipe That’s Easy but Not Effective Often times you’ll come across a marketing company that professes to be an expert in an industry niche that may include automotive, healthcare, financial, or real estate just to name a few. The company pitches a proven formula that has worked for other clients in the same industry. It’s a simple, cookie-cutter approach that usually emphasizes

By: Denise Blackburn-Gay, APRPresident & CEOMarketing Strategies, Inc. How many times have you looked at your brochure, your website or even your logo and thought it looked tired? If you think that, others may be thinking the same thing. We have clients who approach us with the idea that in order to refresh their brand they need an entirely new logo. That’s not necessarily the case. Sometimes things as simple

07

Nov 2016

The Media Puzzle

By: Erica Thomas Vice President, Media Marketing Strategies, Inc. When it comes to the media landscape the industry chatter says it’s fragmented and constantly changing. With social media, expanding digital options and mobile devices, we just can’t reach people the same way we used to. I was thinking about this one Sunday morning when I was home watching TV and noted some of the stunning television ads we see now,

By: Denise Blackburn-Gay, APR President & CEO Marketing Strategies, Inc. Watching the competition between the Cubs and Indians, and what has to be one of the greatest World Series of all times, brings to mind the realization that marketing is a lot like baseball. Think it’s an odd comparison? Not really. In both baseball and marketing, the competition is fierce. To be the best, you have to outsmart, outthink and

              New Orleans. The very name conjures up thoughts of good times with a city that is representative of fun, food and life at its fullest. It’s a city with soul, offering a joyful quality of life for those who live here and those who visit. Put simply, New Orleans is an ensemble of historic architecture, colorful characters, cheerful culture, signature food and local

04

May 2016

When in Atlanta

Have you ever noticed how much more exciting the ‘going’ is as opposed to the ‘coming’? After all what do  you have to look forward to besides endless loads of laundry and a trip to the grocery to pick up the  necessary staples? After a long day of travel which involves several plane changes, a major change in time zones along with a change in climate, a pit stop in

For the last two weeks I have had the pleasure of traveling across Ireland where the sights have been beautiful, the food delicious, the air crisp and cool, and the hospitality warm and inviting. While nothing can quite compare with the beautiful surroundings of Ashford Castle, it was Killarney that stole my heart. This beautiful sister city of Myrtle Beach, SC became the benchmark of all other cities. The words

                April 27 is National Storytelling Day. This age old form of communication is one of the most effective methods in compelling people to change the manner in which they feel, think act, and behave. The art of storytelling is making its way into marketing and PR. What is storytelling you ask? It’s about creating and telling stories in a compelling way. It’s

Easter. It’s always been one of my favorite times of the year. Along with the Resurrection, it signifies the real beginning of spring. It’s no coincidence that budding trees, blossoming plants and a flutter of nature’s creatures accompany the rebirth of man. After months of cold weather the world is suddenly reawakened and rejuvenated. The sunny skies and warmer temperatures seem to give us a new lease on life. Things

21

Mar 2016

Did You Hear Me?

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw Everybody’s talking but no one’s listening. The manager relays a schedule change to an employee. In a staff meeting, the marketing director enthusiastically describes a new promotion, or the production manager informs the group of a new offering from a vendor. It happens all the time. The information goes in one ear and