News, Happenings and Updates from the team at Marketing Strategies Inc.

For the last two weeks I have had the pleasure of traveling across Ireland where the sights have been beautiful, the food delicious, the air crisp and cool, and the hospitality warm and inviting. While nothing can quite compare with the beautiful surroundings of Ashford Castle, it was Killarney that stole my heart. This beautiful sister city of Myrtle Beach, SC became the benchmark of all other cities. The words

                April 27 is National Storytelling Day. This age old form of communication is one of the most effective methods in compelling people to change the manner in which they feel, think act, and behave. The art of storytelling is making its way into marketing and PR. What is storytelling you ask? It’s about creating and telling stories in a compelling way. It’s

Easter. It’s always been one of my favorite times of the year. Along with the Resurrection, it signifies the real beginning of spring. It’s no coincidence that budding trees, blossoming plants and a flutter of nature’s creatures accompany the rebirth of man. After months of cold weather the world is suddenly reawakened and rejuvenated. The sunny skies and warmer temperatures seem to give us a new lease on life. Things

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Mar 2016

Did You Hear Me?

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw Everybody’s talking but no one’s listening. The manager relays a schedule change to an employee. In a staff meeting, the marketing director enthusiastically describes a new promotion, or the production manager informs the group of a new offering from a vendor. It happens all the time. The information goes in one ear and

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Mar 2016

A Woman at Last!

  I can’t wait to go home today.  I have something exciting to tell my husband.  I am a Woman. I just got the news. After over five decades, and 19 years of owning my own business, the State of South Carolina has confirmed what in my heart I already knew.  Yep, today the governing institution that regulates and taxes both my business and me personally has bestowed the honor

Ten Proofreading Tips Mark Twain once said: “The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug.” It’s true. Not only is it difficult to find the right word, but couple that with utilizing the correct spelling and using the word in the proper context. On National Proofreading day, we offer the top ten tips for making

The trade show’s over, but is it really over? The euphoria of a great show often leaves the exhibitor too tired for the real work. What’s the real work? Following up with those attendees who passed through your booth telling you, either in person or via a comment card, that they are interested in your product/service. Did you know that the biggest gripe of the trade show attendee is the

  Savvy businesses know that trade shows build brands by creating brand experiences like no other. Innovative exhibits and integrated marketing strategies that include a mix of traditional and social media help maximize impact and return on investment. Here are six tips that will help ensure your trade show success: