Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA Some actions are clearly wrong. No reasonable person could fail to identify that lying and cheating are unethical. Why then do these actions make headlines nearly every day? Isn’t it interesting that some individuals, including high-ranking politicians and economic leaders, disregard what should be their moral conscious? Wouldn’t it be great if we were armed with alarm bells that went

Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA Most PR practitioners are familiar with Rotary International’s Four-Way Test. We hear it recited at weekly Rotary meetings. We nod our heads in agreement and support, but do we model, respect, live, and lead by its ideas? The four, simple principles created by Rotarian, Herbert Taylor, in 1932 and adopted by Rotary in 1943, has become one of the world’s

The LoVe Pet Clinic, a low-cost spay and neuter facility located at 8716 Highway 90 in Longs, SC. has been named Marketing Strategies’ SparkStart recipient for 2019. “We could not think of a more deserving organization,” said Agency Principal, Denise Blackburn-Gay, APR. The Clinic is a non-profit 501 c3 organization set up for the sterilization of pets and strays with same-day surgeries performed every Wednesday. Founded in 2015 by Michelle LoPinto,

Myrtle Beach, SC–Marketing Strategies, Inc. was recognized for its creative excellence at the Manny Awards, a prestigious international design competition that recognizes superiority in marketing and public relations. The Myrtle Beach-based marketing and PR firm received accolades for its websites, digital marketing, and print and direct mail campaigns across a wide array of industries including healthcare, home building, hospitality, property maintenance, and sports marketing. The annual awards, open to agencies

Denise Blackburn-Gay, APR, Fellow PRSA Ethics Officer, South Carolina PRSA As we honor the life and legacy of Dr. Martin Luther King, Jr., it is worth reflecting on the place he holds in American history. Along with our past Presidents Jefferson, Madison and Lincoln, King is recognized as one of our nation’s most effective advocates of the American ideal. Following graduation from Morehouse College in 1948 with a degree in

Although it seems that every year the practice of sending Christmas cards diminishes, our PR firm still maintains the tradition. While some clients may dismiss them, others pay a great deal of attention. I found a cute message from a client and close friend, who in 2005 received a card from Marketing Strategies that was damaged in transit. Here is how we averted this crisis. Here, also are ten humorous

Myrtle Beach, SC–Marketing Strategies, Inc. a Myrtle Beach PR and marketing firm is now accepting applications for SparkStart, a $2,500 public relations and marketing grant designed for Horry County non-profits and offered annually. To be eligible, the organization must be a 501(c)(3) located in Horry County and must conduct 80% of its business within the County. “SparkStart was developed from an agency-wide push to give something back to those in

The 38th annual Beach Ball Classic will take place December 26-31 at the Myrtle Beach Convention Center in Myrtle Beach, SC and Marketing Strategies, Inc. has been tapped to handle marketing and public relations. This marks the Myrtle Beach agency’s 19th year as Agency of Record. “It’s an honor to work with such a prestigious tournament,” said Denise Blackburn-Gay, APR Fellow PRSA and President of Marketing Strategies, Inc. “Since 1981,

Myrtle Beach, SC–Marketing Strategies, Inc., an integrated communications firm has been named the agency of record for Carolina OB/GYN, one of the area’s leading medical practices dedicated solely to women’s health. Marketing Strategies will design and manage a strategic communications program engaging PR, digital communications, and marketing to help further Carolina OB/GYN’s aggressive growth and build its long-standing brand. “We are impressed with the level of care and diverse array

There’s a Strong Link Between Public Relations and Politics The midterms are here. Don’t underestimate their importance. If you have earned the right to vote, let your voice be heard. Be proud of who you are and what you stand for. Here is what Oprah Winfrey said about voting. As a woman who has worked hard for her rights, I find Oprah’s words inspiring and beautiful. (Reprinted from RealClearPolitics.) OPRAH