The theme of this year’s annual PRSA (Public Relations Society of America) conference was “Communications Convergence.” It is a description of the profound and accelerating changes that make PR critically important and give way to a whole new communications ecosystem.   Here are key takeaways from last week’s conference: Strategy:   Achieve measurable outcomes with behavioral planning. To move the needle, you must change consumer perception. Building a plan that is

Sooner or later every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re in the wrong, you must express remorse. The best time to deal with a crisis is before it occurs.

Neighbor to Neighbor of South Carolina (N2NSC), a volunteer-based, 501(c)(3) serving Horry and Georgetown Counties has been named Marketing Strategies’ SparkStart recipient for 2018.  “We could not think of a more deserving organization,” said Agency Principal, Denise Blackburn-Gay, APR. Neighbor to Neighbor of South Carolina serves Horry and Georgetown Counties by providing door-to-door transportation for home-bound seniors, and chronically ill or disabled adults. More importantly, it promotes social interaction in

Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. of Myrtle Beach, is South Carolina’s first woman to be inducted into membership in the Organization of American Women in Public Relations. This influential network of leading business women strives for excellence in the field of public relations and has been formed to enable female leaders in PR to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working

Savannah’s Playground, the multi-million-dollar facility at Grand Park in Myrtle Beach, SC continues to amass awards. The enabling playground that opened in 2016 was honored this week with the distinguished Herbruck-Fritsche Award, an international Public Relations award celebrating the nation’s top pro bono project. Making the presentation on behalf of the playground and accepting the award was Denise Blackburn-Gay, APR, President & CEO of Marketing Strategies, Inc. “We are proud of

Denise Blackburn-Gay, APR, President and CEO of Marketing Strategies, Inc. in Myrtle Beach, SC has earned designations from the Public Relations Society of America as both a Certified Crisis Communicator and a Certified Reputation Specialist. Blackburn-Gay who is accredited in public relations (APR) is one of only two PR professionals in the state of South Carolina to receive the designations. “The question is not if a crisis will occur, but

Myrtle Beach, SC–Samantha (Sam) Bower has been named 2017 Employee of the Year by Marketing Strategies, Inc. Bower, the Agency’s Marketing Director and Social Media Coordinator, began her employment in December 2014 and rose quickly through the ranks to her current position.  “Sam is an outstanding employee,” said Agency President & CEO, Denise Blackburn-Gay, APR. “She has a great deal of technical competence and sound marketing skills. Her common-sense approach

  By:  Denise Blackburn-Gay, APR President & CEO Marketing Strategies, Inc. Close your eyes. Think of McDonalds.  What comes to mind? Well, if it’s somewhere between early morning and late afternoon your thoughts might conjure up images of biscuits, burgers, fries and shakes. Somewhere in the midst of all of this you see the Golden Arches, the iconic image that, since 1962, has helped brand one of the nation’s top

By: Denise Blackburn-Gay, APR Just a few months into the new year, businesses, with goals in mind, have their eyes set on the prize—their end of the year profitability. You see, it’s not where you start, its where you end. Every business plan should be written with the end in mind. What do you want to accomplish? How will you get there and what will get in the way? We

  So you’ve built this beautiful new website, you launch it and then you wait eagerly for traffic.  You even decide to search for yourself.  You type in the obvious search terms for your business, click and the results are in!  Wait, your business is not in the results.  You click page 2, still nothing.  Finally, there you are on page 4.  What gives!? What kind of animal is a