During a partnership that has spanned more than a dozen years, both the building industry and ad world have evolved. From traditional marketing and direct mail, still important components of the marketing mix, we have added digital projects that include a quarterly eNewsletter, email marketing, and an impressive social media schedule. A user-friendly website with a gallery that is regularly updated with Classic’s new projects maintain consumer interest while helping SEO reach new highs. While marketing is important, it is PR that makes this client really stand out. Having completed the area’s first Southern Living Showcase Home in 2012, Classic and Marketing Strategies are embarking on their second.