UnMarketing: Stop Marketing. Start Engaging.
By:Scott Stratten
Scott Stratten is an expert in the field of viral and social marketing. He believes that potential and current customers just want to be listened to and have a platform to be heard. He redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity. This book is perfect for anybody wanting to learn more about utilizing social media, with real business examples told in such a clever way you won't want to put this book down!
The New Rules of Marketing and PR
By: David Meerman Scott
In this book, Scott will give you a step-by-step plan for harnessing the power of the Internet to communicate directly with buyers, increase sales and raise online visibility. He has a great use of cases studies from a wide variety of companies of all sizes. A very valuable resource for anybody wanting to increase their social media knowledge!
Permission Marketing: Turning Strangers into Friends and Friends Into Customers
By: Seth Godin
In Permission Marketing, Godin argues that, in today's market, businesses cannot rely solely on traditional forms of advertising so his advice is the employ a strategy called "permission marketing," a strategy that has proven successful for companies like American Airlines and American Express. He offers a refreshing take on marketing, detailing how to market only to those who "volunteer" for it. This book enables companies to develop long-term relationships by building brand awareness and creating trust.
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
By: Mark Yarnell, Rene Reid Yarnell and Richard Poe
Whether you own your own business or are just a part of a business in which you take an active role in growing their business, you will want to read this book. The authors all come together to deliver an excellent resource for anyone engaging in relationship building. Some of the key points you will learn are how to remain focused, handle rejection, be enthusiastic and just how to grow your network successfully.
The Creative Habit: Learn It and Use It for Life
By: Twyla Tharp
Twyla Tharp has spent her whole life as a choreographer and dancer, making a career out of creating and being creative. In her elegantly designed book, "The Creative Habit," Twyla Tharp discusses living a creative life. She addresses "the moment before creativity begins" - the fear of the blank page, and how to overcome that fear by establishing good creative habits that will keep you productive. She gears her novel not only to creatives, but for those in search of a more creative way to do their jobs or live their life.
Delivering Happiness
By: Tony Hsieh
Delivering Happiness tells the story of Tony Hsieh, the CEO of Zappos, and the company's extraordinary rise to a $1.2 billion dollar deal with Amazon, all attributed to customer service and company culture. Zappos employs extraordinary tactics with their employees - even to the point of offering new hires money to quit after training if they feel the job isn't for them. Read about a place where people love going to work - and get inspired to change your company for the better.
